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AIACC Practice Management Course #aeck-PRA108a: Marketing and Business Development Essentials

Presented by: RK Stewart, FAIA, Ronald Altoon, FAIA, LEED AP, CPD, Richard Pollack, FAIA, FIIDA, Karen Compton, CPSM, Howard Wolff, Tim Culvahouse, FAIA

AIA/CES Learning Units: 1.0 Hours

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Course release date: October, 2011.

This course begins with a succinct and practical overview on the basics of marketing and business development, followed by a more detailed examination of the role that project managers can play in identifying new opportunities and leveraging existing relationships. Also explored in detail is how firms can differentiate themselves and come to dominate a niche market. Other topics covered in the course include strategies for effective communication with clients, and the profound and personal knowledge of these three distinguished colleagues about how to succeed in global practice.

This course is presented in high definition video and is available on computers, smart phones, tablets and other mobile devices.

Course viewers may also download a full written transcript of this course.

For technical questions or questions about reporting your AIA credits, please email support@aecKnowledge.com or call 415.755.3058

(As licensing requirements differ by state, please check with your state licensing board to ensure that this course meets their specific continuing education requirements.)

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