Growing a Small Firm: Marketing

Presented by: Mark Cavagnero, FAIA, Samuel Fajner, Sylvia Kwan, FAIA, Cass Calder Smith, FAIA, and Melissa Werner

AIA/CES Learning Units: 1.5 Hours

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Course release date: February, 2012.

Through their passion, collaborative perspectives and willingness to step outside of their comfort zones, each of the presenters featured in this 90-minute panel discussion built highly successful design firms. This video course, moderated by Mark Cavagnero, FAIA, focuses on marketing and business development and captures decades of insights into how best to meet potential clients, expand a firm’s portfolio, implement a vibrant marketing program on a limited budget, create an identity that resonates with prospective clients, and successfully collaborate with larger firms and allied professionals in the pursuit of widely sought after commissions.

This program is part of the Growing a Small Firm series, created by AIA San Francisco and Mark Cavagnero, FAIA, designed to help architects and allied professionals who have recently branched out on their own, have a growing firm or are considering starting their own business. These best practice lectures bring together leading architects, contractors, engineers, and other design professionals for evenings of focused conversation and invaluable insight.

This course is presented in high definition video and is available on computers, smart phones, tablets and other mobile devices.

For technical questions or questions about reporting your AIA credits, please email support@aecKnowledge.com or call 415.755.3058

(As licensing requirements differ by state, please check with your state licensing board to ensure that this course meets their specific continuing education requirements.)

SPECIAL DISCOUNTS for AIA YAF members. Call 415.755.3058 or email support@aecKnowledge.com to receive your promo code.

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