Growing a Small Firm: Online Media and Social Networking

Presented by: Mark Cavagnero, FAIA, Amanda Walter, George Calys, and Lamar Clarkson Alexander

AIA/CES Learning Units: 1.5 Hours

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Course release date: April, 2014.

This 90-minute panel discussion, moderated by Mark Cavagnero, FAIA, focuses on how small firms can use online media and social networking to gain valuable exposure in the digital world. From their experience as writers and communication consultants, the panelists discuss why compelling and relevant narratives are essential when approaching a writer or publisher, why small firms should establish multiple digital and personal touch points, why good photography is critical for getting published and driving traffic to your website, and even why relentless self-promotion is so important in today’s digital age.

This program is part of the Growing a Small Firm series, created by AIA San Francisco and Mark Cavagnero, FAIA, designed to help architects and allied professionals who have recently branched out on their own, have a growing firm or are considering starting their own business. These best practice lectures bring together leading architects, contractors, engineers, and other design professionals for evenings of focused conversation and invaluable insight.

This course is presented in high definition video and is available on computers, smart phones, tablets and other mobile devices.

For technical questions or questions about reporting your AIA credits, please email support@aecKnowledge.com or call 415.755.3058

(As licensing requirements differ by state, please check with your state licensing board to ensure that this course meets their specific continuing education requirements.)

SPECIAL DISCOUNTS for AIA YAF members. Call 415.755.3058 or email support@aecKnowledge.com to receive your promo code.

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