Growing a Small Firm: Developing Your Identity and Building Your Reputation

Presented by: Mark Cavagnero, FAIA, Amanda Walter, David Baker, FAIA, Yosh Asato, and Tim Culvahouse, FAIA

AIA/CES Learning Units: 1.5 Hours

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Course release date: April, 2014.

This 90-minute panel discussion, moderated by Mark Cavagnero, FAIA, focuses on on how small firms can effectively develop their identity, brand their business and build a solid reputation. The panel of communications experts and architects, each of who has created their own strong identities, offer candid advice about defining and building your firm’s reputation, the benefits of communicating your values and distinct personality, the importance of establishing your authenticity through word of mouth and in-person contact, and why focusing on your clients’ goals and seeking their advice is essential for developing and communicating your identity.

This program is part of the Growing a Small Firm series, created by AIA San Francisco and Mark Cavagnero, FAIA, designed to help architects and allied professionals who have recently branched out on their own, have a growing firm or are considering starting their own business. These best practice lectures bring together leading architects, contractors, engineers, and other design professionals for evenings of focused conversation and invaluable insight.

This course is presented in high definition video and is available on computers, smart phones, tablets and other mobile devices.

For technical questions or questions about reporting your AIA credits, please email support@aecKnowledge.com or call 415.755.3058

(As licensing requirements differ by state, please check with your state licensing board to ensure that this course meets their specific continuing education requirements.)

SPECIAL DISCOUNTS for AIA YAF members. Call 415.755.3058 or email support@aecKnowledge.com to receive your promo code.

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