Social Media: Taking Your Marketing Off-Road

Presented by: Laura Davis, AIA, IFDA, Director of Marketing, Vice President HPD Architecture LLC and Larry Paschall, AIA, Vice President HPD Architecture LLC

AIA/CES Learning Units: 1.0 Hours

Course release date: August, 2011.

Architects historically have employed limited marketing activities to attract new clients. In today's fiercely competitive world, they need to take a new direction or will be left behind. "Taking Your Marketing Off-Road" challenges the long-held belief that there is only one way that has always been embraced for architects to do business since they first began practicing. The course creates a new avenue for architects to advance and practice their careers along a different path. Architects, marketing directors, and others will hopefully experience a change in their attitudes and perceptions of how to market and promote themselves, and create an exciting direction for their own off-road marketing adventures.

This course is presented in high definition video and is available on computers, smart phones, tablets and other mobile devices.

Course viewers may also download a full written transcript of this course.

For technical questions or questions about reporting your AIA credits, please email support@aecKnowledge.com or call 415.755.3058

(As licensing requirements differ by state, please check with your state licensing board to ensure that this course meets their specific continuing education requirements.)