Growing a Small Firm: Diversifying Your Practice and Entering New Markets

Presented by: Mark Cavagnero, FAIA, Anne Fougeron, FAIA, Beverly Prior, FAIA, LEED AP B+C, Carsten Voecker, AIA, RIBA, and E.B. Min, AIA

AIA/CES Learning Units: 1.5 Hours

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Course release date: December, 2013.

This 90-minute panel discussion, moderated by Mark Cavagnero, FAIA, focuses on how small firms can diversify their practice and enter new markets. Based on decades of experience, the panelists provide pointed advice about how to effectively identify new marketing opportunities, build a brain trust, leverage technology and social media, partner and joint venture with other firms, and overcome marketing barriers unique to small and growing firms. Their insights will help you broaden your firm’s base, gain entry into highly desirable market sectors and appeal to a growing list of clients.

This program is part of the Growing a Small Firm series, created by AIA San Francisco and Mark Cavagnero, FAIA, designed to help architects and allied professionals who have recently branched out on their own, have a growing firm or are considering starting their own business. These best practice lectures bring together leading architects, contractors, engineers, and other design professionals for evenings of focused conversation and invaluable insight.

This course is presented in high definition video and is available on computers, smart phones, tablets and other mobile devices.

For technical questions or questions about reporting your AIA credits, please email support@aecKnowledge.com or call 415.755.3058

(As licensing requirements differ by state, please check with your state licensing board to ensure that this course meets their specific continuing education requirements.)

SPECIAL DISCOUNTS for AIA YAF members. Call 415.755.3058 or email support@aecKnowledge.com to receive your promo code.

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